Kajabi Coaching Review: Sell, Book and Run Every Session

Coaching is often the fastest way for an expert to earn from what they know. You don't need a finished course or a big audience, just a clear promise and a few people you can help. Kajabi Coaching lets you sell, schedule and run those sessions from the same account as the rest of your business.¹

My own coaching today is a Simplify Day and the weekly calls in my community, so I don't run Kajabi Coaching live. Even so, I’ve set it up and tested it on my account, and this guide shows you exactly what I found. It covers one-to-one and group coaching in equal measure, because most coaches end up offering both.

To keep things real, I built two coaching programs for my example business. They belong to Emily Chase, a patisserie chef I created for my examples, who runs The Gluten-Free Baking Community. You'll see her one-to-one package and her group program throughout this guide.

What is Kajabi Coaching?

Kajabi Coaching is a product type for selling your time and expertise as structured sessions. You build a program, give each session an agenda and resources, and connect it to an offer so clients can buy it.² Once someone buys, the program appears in their library as their own coaching space.

Everything lives next to your courses, community, emails and checkout. That means a client can buy a coaching package on the same page as your course, get the same welcome emails and log in to the same account. For me, that joined-up view is the whole point of running a business on Kajabi.

Should you choose one-to-one or group coaching?

Both formats are built into the same product, so the choice comes down to how you like to work. One-to-one coaching gives each client their own sessions, booked around your calendar. Group coaching runs one shared set of sessions for many clients at once, scheduled by you.⁶

From Kajabi's Help Center, checked on 8th November 2026.²⁴⁶⁷

Many coaches start with one-to-one work, learn what clients really need, and then build a group program from those lessons. Kajabi makes that move easy, because the setup steps for both formats are almost identical.

What do your coaching clients see?

Each client gets a program page on your site, styled with your own colours and fonts. They see every session in order, with its description, the coach's name and the length of the call.² On a one-to-one package, each session has a Schedule session button, so clients book straight from the page.

Emily Chase · Coaching client view

Inside each session, clients find their meeting link, the agenda, any resources you've attached and their own private notes.² When it's time to meet, they click Join Session in their browser, with nothing to download.⁷ Clients can't enter the call until you start it, so nobody waits in an empty room.

How do you set up a one-to-one coaching program?

Setting up a program takes a few minutes once you know what each session will cover. Here are the steps from Kajabi's guide to creating a coaching product, in the order you'll see them.³

1. Start a new programGo to Products, then Coaching, and click New coaching program. Add a title, coach name, description and thumbnail.
2. Choose the formatPick 1:1 Coaching or Group Coaching, then enter how many sessions the program includes.
3. Pick how clients bookChoose the Kajabi Scheduler, Calendly, a custom link or manual booking.
4. Choose where you meetUse built-in live video, a custom meeting link or a physical address, and set the session length.
5. Set the priceMake it free or paid, choose a pricing plan and currency, and Kajabi creates the offer for you.
6. Fill in each sessionOpen the Package outline, then add a description, agenda items and resources to every session.

Emily's package has 4 sessions, each with a clear job. Session 1 is a bake audit, Session 2 builds a core recipe set, Session 3 prices a bake menu and Session 4 plans her client's launch.

Kajabi · Coaching session editor

Clients sometimes need one more session to reach their goal. You can add an extra session to any client’s package from the Clients tab, and charge for it with a separate offer.¹⁰

An agenda does more work than it looks. Your client arrives knowing what you'll cover and what to bring, so the first ten minutes go on progress instead of catching up. You can also keep private notes on every client's sessions, and they can add notes of their own.²

How does group coaching work in Kajabi?

A group program holds the sessions, and each group inside it is one intake of clients. You can run several groups side by side, for example a January group and a spring group, each with its own dates.⁴ Groups follow the program's scheduling settings unless you choose to override them.

Kajabi · Group coaching

In a group program, you set the date and time of each session yourself, one session at a time.⁵ If someone joins after you've scheduled the sessions, they get an email invite to each one, as long as you use the Kajabi Scheduler.⁵

There's no limit on how many clients can join a group.⁴ To keep a group small, set a quantity limit on its offer instead. The live room holds up to 200 people on video, with up to 20 breakout rooms of 10 people each.⁷ Emily uses breakout rooms in Week 5, when small teams bake the same recipe and compare results.

How do scheduling and live video work?

The Kajabi Scheduler connects to Google Calendar, Outlook or Office 365, and every booked session lands in your own calendar automatically.⁶ You set one availability schedule, and it applies to all your coaching programs.

Kajabi · Scheduling settings

Clients can book up to 200 days ahead, and the default window is 2 weeks.⁶ You can send as many reminders as you like to you and your client, from 5 days before a session to 15 minutes before.⁶

Built-in live video works when you use the Kajabi Scheduler or manual booking. Choosing Calendly or a custom link means you meet on that tool instead.² The video room includes screen sharing, recording, chat and breakout rooms, and it's included in your plan at no extra cost.⁷

One thing to know before you promise anything to clients. Coaching runs in any mobile web browser, but it isn't available in the Kajabi mobile app yet.⁷

Which Kajabi plan do you need for coaching?

Coaching is included on every plan as a product type, so the question is how many products you want to sell. Each coaching program counts as one product, along with your courses, memberships and downloads. You can compare every detail on the Kajabi pricing page.⁸

Prices in US$, checked on 8th November 2026. Card rates are for US businesses using Kajabi Payments.⁸

Basic is plenty for a one-to-one package, a group program and a free discovery call. Kajabi takes no share of your sales on any plan, so a $1,500 coaching package costs you only the normal card fee.⁸

The standard free trial lasts 14 days, as Kajabi's trial information page explains.⁹ Through my partner link you get 30 days, which is enough time to build your program, run a test booking and invite your first client.

How do you turn a coaching call into a client?

Kajabi suggests a neat way to open the door. Create a single-session coaching product, attach it to a free offer, and you have a bookable discovery call.⁶ What happens on that call is where most coaches win or lose the client. The framework I teach for it is Selling Without Selling.

Here are the 7 steps, in order, as you'd use them on a free discovery call:

1. What is bugging you right now?Let them describe the problem in their own words.
2. What happens if you don't sort that?Help them see the cost of staying where they are.
3. Where do you want to be in 12 months?Paint the picture of the result they really want.
4. Can I show you what I think might help?Ask permission before you share anything.
5. Prescribe the ideal next stepRecommend the program that fits, with no money mentioned yet.
6. How does that sound?Check the fit and answer their questions honestly.
7. Price and how would you like to payShare the price and the payment options last.

This fits Kajabi Coaching neatly. The call is booked through your scheduler, the agenda reminds you of the steps, and the paid package sits one click away on the same site.

“It’s time to reject complexity as strategy. Embrace the power of doing less, but better.”

From Simplify the Funnel® by Ant Hodges

Where does AI help with coaching, and where should you stay human?

My belief is that AI creates movement, and humans create momentum. Coaching is the most human thing you sell, so keep AI firmly in the back office and give your clients your full attention.

Who is Kajabi Coaching best for?

Kajabi Coaching fits experts who want their sessions, payments and other products in one place. It works especially well when you also sell a course or community, because clients can move from one to the other without a new login.

Kajabi Coaching FAQs

Sources

1. Kajabi (2026) "Coaching." kajabi.com/product/coaching ↩
2. Kajabi Help Center (2026) "Coaching product overview." help.kajabi.com ↩
3. Kajabi Help Center (2026) "Create a coaching product." help.kajabi.com ↩
4. Kajabi Help Center (2026) "Group coaching." help.kajabi.com ↩
5. Kajabi Help Center (2026) "Schedule group coaching sessions." help.kajabi.com ↩
6. Kajabi Help Center (2026) "Kajabi Scheduler overview." help.kajabi.com ↩
7. Kajabi Help Center (2026) "Kajabi built-in live video FAQs." help.kajabi.com ↩
8. Kajabi (2026) "Pricing." kajabi.com/pricing ↩
9. Kajabi Help Center (2026) "Kajabi trial information." help.kajabi.com ↩
10. Kajabi Help Center (2026) "Offer a single coaching session." help.kajabi.com ↩

All sources checked and live on 8th November 2026.