Build a Simpler Business
That Actually Grows
You don't need more tactics. You need a system that works. Whether you're building your first funnel or leading a marketing team, simplification is the path to growth.
20+ Years of Industry Experience • $76million in Client Revenue • One Mission - SIMPLIFY
Or join 6,000+ entrepreneurs on Ant's Simplify & Scale free newsletter
SOUND FAMILIAR?
You're working harder than ever. But something is not clicking.
Your marketing feels like a guessing game. You've got tools you don't use, funnels that don't convert, and a to-do list that never gets shorter. Maybe you've tried the courses. Watched the YouTube videos. Bought the templates. And somehow... you're still overwhelmed.
Or maybe you've built something that works, but now the complexity is slowing you down. More people, more tools, more moving parts. And you're still the one making every marketing decision.
The problem isn't that you need MORE - The problem is you need LESS
Less complexity. Less noise. Less of what isn't working. That's what you need. And a simple system of business operations and marketing solves all of that. It's time to SIMPLIFY.
The Simplify Approach
I believe the most successful businesses do less, but better.
One Funnel,
Not Twenty
You don't need 47 steps. You need a Minimum Viable Funnel that does the job. One that... Drives Traffic, Captures Leads, Nurtures Relationships, Converts Sales. That's it.
Clarity Over Cleverness
Simple marketing that works beats complex marketing that doesn't. Every time. Just because you can add that bell and whistle to your funnel, does not mean that you should.
A Business That Serves Your Life
Your business should give you freedom, not consume you. If it's not doing that it's prison. Something needs to change. Chosing the SIMPLIFY life means getting back to the good things.
"This is what I teach.
This is what I do myself.
This is what works."
~ Ant Hodges
Start to Simplify, Wherever You Are
Whether you're just getting started or ready to go deeper, there's a clear path forward.
STEP 1: READ
Simplify the Funnel®
The complete methodology for building marketing that actually works. Learn the Minimum Viable Funnel framework, SEED Marketing, and why simple scales.
From $24.99 | Hardback, Paperback and Kindle
Best for: Entrepreneurs who want to understand the philosophy and start implementing on their own.
Get The BookSTEP 2: CONNECT
Join Simplify Community
Connect with like-minded entrepreneurs. Get your questions answered on twice-monthly live calls with Ant. Access courses, training, and support from people who get it.
Monthly & Annual Memberships from $97
Best for: Entrepreneurs who want ongoing support, training, and accountability as they implement.
Join The CommunitySTEP 3: GO DEEPER
Private Coaching & Events
Ready for high-touch support? Work with Ant directly through VIP coaching, attend the Portugal Mastermind, or join other at a 2-Day Simplify Summit training event. This is all how real transformation happens.
Best for: Established entrepreneurs who want hands-on partnership, faster results, and in-person connection.
EXLORE COACHING AND EVENTSSTEP 4: PARTNER
Fractional CMO
Outgrown the DIY phase? For businesses doing $50k+/month with a marketing team that needs strategic direction, Ant steps in as your part-time Chief Marketing Officer. Same simplify frameworks. Applied at scale.
Best for: Established businesses with marketing teams who need leadership, not more tactics.
LEARN MORE ABOUT CMO SERVICESSimplify the Funnel®
In today’s online world, entrepreneurs are drowning in complicated marketing “systems” that promise millions but deliver headaches and depleted bank accounts.
Simplify The Funnel® gives you a refreshing alternative with an approach called The Minimum Viable Funnel - a framework that strips away unnecessary complexity and focuses on what drives results in marketing, leading to more sales and greater profits.
BUY MY BOOK TODAY
"It's time to ESCAPE the Cult of Hustle and Complexity ...It's time to SIMPLIFY!"
~ Ant Hodges
In-Person Implementation Event and Mastermind Retreat
Friday 24th & Saturday 25th April 2026 - London
The Anti-Conference
No motivational puff. No 47-step blueprints. Just 2 days of hands-on implementation with entrepreneurs who are done with complexity.
You'll simplify your entire business model before you leave.
14th-18th September 2026 Porto, Portugal
A True Mastermind
Drenched in sunshine, travel up-river to a 5-star spa hotel and spend a week with others having real conversations about how to simplify and escape the culture of hustle.
Mastermind and Simplify.
