All Episodes
Episodes
When Things Get Tough in Business - Episode 5
When revenue drops or clients leave, most business owners default to building something new or chasing a shiny opportunity. This episode is about why that instinct makes things harder - and what to do instead. Ant...
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It's Better to Be Human - Episode 4
Ant recorded this episode without a script, without notes, and without AI - and that's exactly the point. After some honest coaching feedback, he's resetting how the show works. This episode is about why showing up as...
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Charge What the Transformation Is Worth - Episode 3
Most coaches, consultants, and service providers are not overcharging. They are doing the opposite. And the reason is almost never greed or arrogance - it is that they have not yet fully believed in the value of what...
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Creating Content That Brings in Clients - Episode 2
Most entrepreneurs are creating content. Lots of it. Social posts, reels, emails, carousels. And most of it is not bringing in clients.
In this episode Ant makes the case that the problem is almost never volume. The...
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Why Less Is the Strategy - Episode 1
How many things are on your marketing to-do list right now? Not your whole business - just your marketing. If you are anything like the people Ant has worked with over the last 20 years, the answer is somewhere...
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Welcome to Less Is the Strategy - Introduction
This is where it starts.
Before the episodes, before the frameworks, before the strategies - this is the introduction to what Less Is the Strategy is, who it is for, and why I almost didn't make this podcast.
If you...
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