All Episodes
Episodes
Do You Really Need Another Revenue Stream in Your Business? - Episode 18
This episode comes straight from a question inside Ant's Simplify Business community: my core offer sells well, so what else should I add? Ant's answer runs the other way. Rather than bolting on another revenue...
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Why People Buy Access To You, Not Just A Course - Episode 17
Ant takes on the question every course creator wrestles with: should you build it before you sell it, or sell it before you build it? His answer is that it's the wrong question. He shares two honest stories of selling...
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Define Success On Your Own Terms, Not Theirs - Episode 16
After a family week away in France, Ant came back with a clear realisation: he'd been quietly measuring his business against other people's version of success. In this honest episode he unpacks how comparison steals...
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How To Sell Without Pressure, Pitching or Persuasion - Episode 15
Ant unpacks Selling Without Selling, the approach that has him converting around three quarters of his sales calls without pressure or pitching. You'll hear why human psychology has barely shifted, why he chases...
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Double Down On What Works To Scale Faster - Episode 14
Following his 45th birthday, Ant shares the reflection that reshaped his focus for the year ahead. He unpacks the complexity trap of chasing multiple income streams, tells the story of an author who simplified down to...
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The Funnel You Can Build In 48 Hours - Episode 13
This is the first episode recorded as video, marking the 1,000 download milestone. Ant breaks down the Minimum Viable Funnel and why it works when the complicated version most people build does not. You will hear the...
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The Most Valuable Asset In Your Marketing - Episode 12
In this episode I make the case that trust is the most valuable asset you own in your marketing.
I share a recent partner promotion where a closed cart quietly reopened, and what that does to the trust between a...
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Pro AI or Pro Human? Why the Winning Answer Is Both - Episode 11
Most people think they have to pick a side: all in on AI, or against it. Ant makes the case for the middle path. Be pro AI in the back office, and pro human on the front line. That balance is exactly what consumers...
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Find Your People and Get in a Mastermind Room - Episode 10
I recorded this episodeĀ from my hotel room overlooking Lake Windermere in the Lake District afterĀ two days inside my mastermind with eight other business owners - the mastermind I am a member of, not the one that I...
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Why Your Lead Magnet Isn't Working - Episode 9
The old internet marketing playbook said one thing above everything else. Build your email list first. Lead magnets, squeeze pages, opt-ins, then a long nurture sequence, then a sale. That was the formula taught for...
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Sustainable Entrepreneurship is About Simplifying - Episode 8
Most entrepreneurs leave a 9-5 chasing freedom and end up trapped in a 24/7 hustle of their own making. In this episode, Ant shares the August 2023 Porto moment that led him to shut down his agency and rebuild around...
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The Day Selling Stopped Feeling Heavy - Episode 7
Selling makes a lot of people feel uneasy. I get it completely. For years I felt the same way every time a sales conversation came around.
The scripted pitches everywhere you look. The fake countdown timers. The...
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