The AI Coach Playbook.
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A Master Coach's method, set up inside the AI you already use

Turn ChatGPT, Claude or Gemini Into a Coach That Asks the Right Questions… Set Up Tonight in 15 Minutes

The copy-and-paste setup that teaches your everyday AI to ask 1 question at a time, push back when you're vague, remember who you are, and check in on what you said you'd do.

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Accredited Master Coach, Level 5 Author of Simplify The Funnel® $76M+ Generated for Clients Masterminds and Retreats Since 2016 Kajabi Million Dollar Hero

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One-time payment, or 3 payments of $27. Lifetime access included.

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What people tell me about AI

These come up in almost every conversation I have

Business owners, coaches and creators all describe the same experience when they ask AI to coach them.

Heard it before?

"It agrees with every single idea I give it."

Heard it before?

"I asked 1 question and got 14 bullet points back."

Heard it before?

"Every reply ends with 'Want me to turn this into a plan?'"

Heard it before?

"I have to explain my whole business again every time."

Heard it before?

"It tells me what a great question it was, then gives generic advice."

Heard it before?

"I asked it to coach me and it wrote me an essay."

Heard it before?

"It agrees with every single idea I give it."

Heard it before?

"I asked 1 question and got 14 bullet points back."

Heard it before?

"Every reply ends with 'Want me to turn this into a plan?'"

Heard it before?

"I have to explain my whole business again every time."

Heard it before?

"It tells me what a great question it was, then gives generic advice."

Heard it before?

"I asked it to coach me and it wrote me an essay."

You already have the most powerful thinking partner ever built. It just needs to learn how to coach.

Picture a scene that might feel familiar.

It's late, and you finally sit down with the decision that's been nagging you for weeks. Do you launch the new program, or fix the one that's already selling? You type it into ChatGPT and hit enter.

About 4 seconds later, you get this.

New chat
Should I launch my new program, or fix the one that's already selling?
What a great question! Here are 12 things to consider:
…plus 5 more, and a pros and cons table
Want me to turn this into a 30-day action plan?

4 seconds · 12 bullet points · 0 questions about you

Every point on that list is sensible. And every point could apply to anybody. You close the laptop knowing exactly as much as you did before, and the decision sits there for another month.

Then you go back and ask again. This time it agrees with whatever you say, and it's easy to mistake that agreement for clarity.

The answers that change your business are the ones you find for yourself. You just need someone asking the right questions.

Stanford University · Published in Science · 2026

There's a reason your AI keeps agreeing with you.

49%
more often, AI models backed the person asking than other people did.
How often each one sided with the user
People the baseline
AI models 49% more often

11 leading models tested ChatGPT, Claude and Gemini included 2,400+ people studied Flattering answers were trusted more

Source: Cheng, Jurafsky et al., Stanford University, published in Science (March 2026). Read the coverage

None of this is your fault. These tools were trained to please you, and nobody ever taught them how to coach you.

So why hasn't a clever prompt fixed this already?

Because coaching is a set of habits, and the quick fixes only change the first message.

Quick fix #1

"Act as my coach."

It works for about 3 messages. Then the helpful habits creep back in, and you're reading another list with a question tacked on the end.

Quick fix #2

Download a prompt library.

A folder of 500 prompts sounds generous. Most people use 2 of them, once. Good coaching comes from a small set of rules you use every single week.

Quick fix #3

Buy another AI app.

That means another subscription, another login and another place your notes live. Your coach works best inside the AI account you already pay for.

Here's the good news. Your AI can coach you brilliantly.

It has simply never been shown how. Once it knows what a coach does, it does it every time you open it.

A coach doesn't give you solutions. A coach asks you questions.

Ant Hodges, accredited Master Coach (IAPC & M Level 5)

Your AI today default settings
Should I raise my prices this year?
Your AI as a coach after this course
Should I raise my prices this year?
Your coachBefore we look at numbers, what's the real reason you haven't raised them already?

Same question · same AI · different instructions

Great coaching comes down to 3 simple steps.

After years of coaching business owners in masterminds and retreats, this is the order that works. Your AI can follow it too.

01

Step 1 · Set it up

The Coach Instructions

You paste 10 simple rules into your AI's settings. They switch off the yes-man, the walls of bullet points and the "Want me to…?" bait. It takes about 15 minutes, with every click written out for you.

02

Step 2 · Teach it you

The Know Me Session

Your coach interviews you, 1 question at a time, and builds your Know Me file. From then on it knows your business, your goals and your patterns, so every session starts from where you actually are.

03

Step 3 · Use it weekly

Sessions and the Weekly Review

A 5-step coaching session for big decisions, plus a 20-minute weekly check-in. Your coach asks what you said you'd do, what happened, and what comes next. Follow-through becomes the normal way your week runs.

Set it upCoach Instructions
Teach it youKnow Me Session
Use it weeklyWeekly Review

Every saved session makes your coach a little sharper.

Anyone can type a question into AI. Very few people have taught it to ask one back. That's the edge this gives you.

Introducing

The AI Coach Playbook

Project
My Coach
Files
Coach Instructions
Know Me file
Session Blueprints
Your coach · Monday reviewMorning. Last week you said you'd send 3 proposals. How many went out?
2 of them. The third one felt too big.
Your coachWhat made the third one feel bigger than the other 2?
10 Coach Rules
Know Me File
Weekly Review
Coach Health Check

3 platform setups Copy-and-paste prompt boxes The Prompt Pack PDF The 5-step session Specialist coaches Lifetime updates

This is a short video course where you set up your coach while you watch. Every lesson has a video, every step written out underneath, and every prompt in full in a box you copy and paste.

Your coach lives inside your own ChatGPT, Claude or Gemini account. It stays with you, learns about you, and gets sharper every time you save a session.

Your full curriculum

Here's the path from setup to your first real session

Short lessons you can finish in a weekend. Your coach is working from the very first one.

Start here

Set Up Your Coach in 15 Minutes

Pick ChatGPT, Claude or Gemini and follow the setup lesson for that platform. Your coach asks its first question tonight.

Module 1

What a Coach Really Does

The difference between training, coaching and mentoring, and why your AI keeps handing you answers.

Module 2

The Coach Instructions

The 10 rules, line by line. Switch off the yes-man and the bait, then run the Coach Health Check.

Module 3

Teach Your Coach Who You Are

Your Know Me session, what to leave out, and how to keep your coach's picture of you fresh.

Module 4

Coaching Sessions That Change Things

The 5-step session, a recording of me being coached on a real decision, and the Weekly Review.

Module 5

Keep Your Coach Sharp

Specialist coaches for the big moments, and exactly what to do when your coach slips.

Every lesson, inside the course

A quick word on what this is for. This course does 1 job really well. It turns the AI you already use into a coach that helps you think clearly and follow through. If you want a tour of every AI tool on the market, you'll find plenty of those elsewhere.

Set Up My Coach For $67 →

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Ant Hodges

Why listen to me?

That's a fair question, so here's the short answer.

Hi, my name is Ant Hodges. My career has been spent in the room with business owners while they work through the decisions that shape their next year. Some of that was as a Fractional CMO, and a lot of it was as a coach.

My definition of coaching is simple. It's the art of helping somebody else realise that change needs to happen. That definition is exactly why AI frustrated me for so long. Every tool I tried wanted to hand out answers.

Over 20 years

20+

years in business

Running my own marketing agency, businesses and programs, and learning the hard way that simple wins.

Client results

$76M+

generated for clients

Across those years of client work, plus a Million Dollar Hero award from Kajabi for my own business.

Since 2016

2016

running masterminds and retreats

Years of sitting beside business owners in the room, watching the right question change a whole plan.

The origin

1

coach built for my members

This coach started life inside The Mastermind Retreat Playbook. It became the part members talked about most, so it now has a course of its own.

You get the method I spent months refining, stripped back and pointed at whatever matters most to you.

Getting this right changes things… and 30 days from now could look very different

It's a Monday morning a few weeks from now. You sit down with a coffee and open your coach for your weekly review.

Before you've typed much at all, it asks you a question. "Last week you said you'd send 3 proposals. How many went out?"

You tell the truth, because it's going to ask either way. Then it asks what got in the way, and you spot the pattern yourself. That pattern has been costing you for months.

All it took was a good question, asked at the right moment, by something that remembers what you said.

7:04
Monday, weekly review
Your coach
Last week you said you'd send 3 proposals. How many went out?
Just 1, if I'm honest.
Your coach
What was different about the week you sent 3?

Your Monday weekly review

Now imagine the rest of it.

The next big decision lands on your desk. Your coach asks 1 question: "If a client brought you this exact problem, what would you tell them?" You realise you already know the answer.

You stop re-explaining your business every time you open a chat. Your coach already knows your goals, your offers and your habits.

You think things through at 6am or 10pm, whenever it suits you, with no call to book and no week to wait.

90 days in, your coach reads back every saved session and asks what you notice. You see your own patterns, clearly, in your own words.

The answers were yours all along. Now someone's asking for them.

Decisions stop sitting on your desk for months. You make them with confidence, and then you follow through.

Yes, Teach My AI to Coach Me →

Secure checkout · 30-day First Question Guarantee

★ Founding members

The First Question Wall

This course is brand new, so you'll see honesty here in place of a wall of borrowed testimonials.

Here's what we're doing instead. The First Question Wall will share the question each member's coach asked that made them stop and think. Founding members who send theirs in get featured right here, with their first name and business, in front of every future visitor to this page.

Right now, the slots are empty. That's on purpose.

Where it started

This coach was first built for members of The Mastermind Retreat Playbook, and it became the part of the program they talked about most.

★Reserved for a
founding member
★Reserved for a
founding member
★Reserved for a
founding member
★Reserved for a
founding member
★Reserved for a
founding member
★Reserved for a
founding member

Let's talk about the price. It's simpler than you'd think.

  • Setup lessons for ChatGPT, Claude and Gemini Included
  • The 10 Coach Instructions, written in full Included
  • Your Know Me session and file Included
  • The 5-step session and the Weekly Review Included
  • Specialist coaches and the Coach Health Check Included
  • The Prompt Pack PDF, every prompt in 1 place Included
  • Lifetime access, including future updates Included

Most people reading this already pay around $20 a month for an AI tool. Right now it mostly writes emails and agrees with them. For a single payment, that same tool becomes a coach you can open every day.

Today you get everything above for a one-time payment of

$67

One-time payment · Lifetime access

Pay in full

$67

1 payment, instant access

  • All 5 modules plus Start Here
  • Setup for ChatGPT, Claude and Gemini
  • The Prompt Pack PDF
  • Lifetime access and updates
Get Instant Access →

Spread the cost

$27 x 3

3 monthly payments, instant access

  • All 5 modules plus Start Here
  • Setup for ChatGPT, Claude and Gemini
  • The Prompt Pack PDF
  • Lifetime access and updates
Start With $27 →

Secure checkout · 30-day First Question Guarantee

Why is it priced like this? Your AI is already doing the heavy lifting. What you're paying for is the method that shows it how to coach you. My goal is to get a good coach into as many hands as possible, and a one-time price does that.

Every member also keeps:

  • Every future update to the course, at no extra cost
  • Updated coach instructions when ChatGPT, Claude or Gemini change
  • The Coach Health Check, so you can test your coach after any update
FIRST QUESTION GUARANTEE · 30 DAY PROMISE ·
30Day promise

The 30-Day First Question Guarantee

Let me make this as plain as I possibly can.

Set up your coach and run the Know Me session in Module 3, which takes about 30 minutes. If your coach doesn't ask you at least 1 question that makes you stop and think harder about your business than you have in months, email service@hodgesnet.com within 30 days of joining. You'll get every penny back.

That's the whole guarantee. A short email is all it takes, and you'll get a friendly reply.

Think about what that means. The setup takes 15 minutes and the Know Me session takes about 30. You have 30 days to try it at whatever pace your real life allows.

Either your AI starts coaching you properly, or the course costs you nothing. The risk sits with me, which is exactly where it belongs.

Your questions, answered straight

There are 2 ways this can go from here

Option one

You close this page and life carries on. The decision you've been sitting on is still sitting there next month, and your AI keeps handing you polite lists that sound right.

Option two

You spend 15 minutes tonight teaching your AI to coach you. By the weekend it knows who you are. By next Monday it's asking what you said you'd do, and you've got an answer.

The best coach you ever had is remembered for the question they asked. Your AI can learn to ask it too.

Get Instant Access For $67 →

$67 one-time, or 3 payments of $27 · Instant access · 30-day First Question Guarantee

P.S. Here's the short version for anyone who scrolled straight down. Your AI was built to please you, and it can learn to coach you instead. This course gives you the full setup for ChatGPT, Claude or Gemini, your Know Me session and a weekly rhythm that keeps you following through. It costs $67 once, and the First Question Guarantee means you risk nothing. The decision you've been putting off could get its first good question tonight.