Have you ever actually been able to see all their marketing activities and strategies in one place? If you could map it out right now, do you think you could write it in a napkin, or would you need a huge whiteboard to cover it all? 

When I chat with clients and members of my community about this, they will often spend most of the time on our call unpacking everything that they are doing, and often it’s embarrassing for them as they know they’re doing a lot. They know some of it works, but they can never tell me which part is driving most of the results.

If you are in this boat, here’s a quick audit you can do in just 30 minutes that will show you exactly where your complexity lives and what you can cut. Grab a pen. This works better on paper than on a screen.

Step 1 - List Every Tool You’re Paying For (5 Minutes)

Open your bank statement or credit card history. Write down every single software subscription related to your business. Email platform. Landing page builder. Scheduling tool. Analytics. CRM. Course platform. Design tool. Video hosting. All of it.

Most people are shocked by this list. I worked with someone recently who discovered 28 active subscriptions totalling $3,400 a month. They were only actively using 6 of them. The rest were “just in case” or “I set that up ages ago and forgot about it.”

Does this sound familiar? Well, you’re not alone. This is one of the most common things I see when I audit any business.

Step 2 - Map Your Customer Journey (10 Minutes)

Draw the path someone takes from first discovering you to becoming a paying customer. Mark out every decision point, action or offer. I mean every step, every email, every page they visit, and every form they fill out.

If this journey has more than 6 steps, it’s probably too complex. What you are doing with every step is adding to something that grows inside the head of your potential customer - I call it “Decision Density.” The more you add to this, the less effective your funnel becomes.

If you can’t draw your customer journey from memory, your customers definitely can’t follow it. And if your customers can’t follow it, they’ll leave. Not because your offer isn’t good,  but because they got confused.

Step 3 - Ask the Revenue Question (5 Minutes)

For every activity, tool, and step in your marketing, ask one question. “Can I directly connect this to revenue?”

If the answer is no, or “maybe” or “not sure,” highlight it. That’s your complexity building. That’s the stuff that’s eating your time and energy without giving anything back.

Step 4 - Identify Your Top 3 (10 Minutes)

From everything you’ve listed, identify the three activities that most directly contribute to revenue. Your top traffic source. Your best conversion mechanism. Your strongest relationship-building channel.

These three things are your Minimum Viable Funnel foundation. Everything else is a candidate for cutting. Not tomorrow, not next quarter, TODAY.

What Comes After the Audit

The audit shows you where the complexity lives. The next step is deciding what to cut and what to keep. That’s where most people get stuck, because cutting feels scary. It feels like going backwards.

It’s not. It’s going forward with focus.

At the next Simplify Summit, I walk through this audit live with every attendee. You bring your real numbers, I give you specific feedback on what to cut and what to double down on. No generic advice, your business and your situation - simplified in one room.

Get tickets now over at www.simplifysummits.com