You built the business.
Stop running the marketing.
Senior marketing leadership that gives you what you really need, builds what works, and runs without you — so you can get back to running the business you created.
SOME OF THE BUSINESSES ANT HAS WORKED WITH
Most Fractional CMOs make marketing more complicated.
They arrive with a framework. Build a 90-page strategy document. Add 60 metrics to a dashboard. Invoice every month.
Six months later, the strategy sits in a Google Drive folder. Nothing has shipped. You're still making every decision. And somehow the retainer invoice keeps coming.
That's not a fractional CMO problem...
...it's a methodology problem.
Simplify the Funnel® is built on a different premise - the first job is to cut.
- Cut the complexity.
- Cut the metrics that don't connect to revenue.
- Cut the activity that fills a calendar but doesn't fill a pipeline.
Then — and only then — build. Fast. Visibly. With everything shown in real time. This is work that creates exponential growth and reduces stress felt by every Founder and CEO. And this is the role of the modern-day Fractional CMO.
This is Senior Marketing Leadership.
Chat With Ant - Book a Discovery CallWhat your business looks like 90 days from now.
Here's a picture of what actually shifts when someone with 20+ years of marketing experience simplifies everything, and gets to work.
You stop being the bottleneck
Your marketing team has clear direction. They know what to work on, in what order, and why — with accountability built in. The decisions have been made. They stop landing on your desk.
You know what's working
Three to five metrics — the ones that actually connect to revenue. When you open your dashboard, you understand what's happening immediately. No translation needed.
Things actually ship
Not months from now. Campaigns go live. The funnel gets built. Content gets published. Fast implementation isn't a bonus — it's how this works.
Your marketing makes sense to everyone.
Your whole team can explain what you're doing and why. Marketing stops being a black box and becomes a system everyone understands and works inside of.
You get your time back
Every hour spent approving content, fielding questions, and second-guessing campaigns — that time is yours again. You hired a leader. Start acting like the CEO who did.
Here's what that shift actually looks like for a real client.
"Since working with Ant, my business turnover has trebled. He constantly has his finger on the pulse of what's working in marketing right now."
Kevin Wright - Invisible Investors
A different kind of Fractional CMO.
I've spent 20+ years watching business owners hand over serious money to marketers who made themselves look busy and delivered very little. Agencies that won the pitch and handed the work to a junior. Fractional CMOs who built impressive strategy documents that nobody implemented. Consultants who advised from a distance and called it leadership.
I couldn't keep watching it. So I built a methodology around the one thing everyone else was ignoring: Simplicity first.
Simplify the Funnel® is a published, trademarked methodology. There's a book. You can read how I think before you spend a penny — because the right client deserves to know exactly what they're getting before they commit.
I work with a small number of clients at any one time. Not because of capacity. Because this work only delivers at the depth it needs to when I'm fully in it with you.
Simple to start. Fast to move.
Four stages. No lengthy onboarding. No months of strategy before anything happens.
Discovery Call
A direct conversation — no pitch deck, no slide show. Just honesty about where you are, what you've tried, and whether this is actually the right fit. You leave knowing exactly what working together would look like.
Simplify Day
One full day, in person. We go through everything — what's working, what's wasted, and where your revenue actually connects to your marketing activity. You leave with absolute clarity on what stops and what starts.
90-Day Sprint
Your Simplify Plan — built in plain language, broken into months and weeks, and presented to your team. Not a document. A working plan your whole business can read, follow, and update in real time.
Execute & Iterate
Your marketing runs — without you in every meeting. Regular sessions, visible progress, fast implementation, managed in 90-day sprints. You check the dashboard. You see what's happening. You don't have to ask.
A retainer where I only win if you win.
Most fractional CMOs get paid the same whether your revenue grows or not. That's not how this works. Part of how I'm paid is tied directly to the growth we create together.
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A monthly retainer that's fair
You pay a monthly retainer to cover the ongoing engagement - sessions, hub, WhatsApp support, and everything in the plan. Priced to reflect work, not to pad a fee.
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A 15% performance element tied to growth
At 12 months, we measure the revenue growth against where you started. A 15% percentage of that growth is the performance fee. Your retainer already counts toward it.
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The fee only applies above the retainer value
The performance fee kicks in on growth above a set baseline. If the revenue we generate together doesn't exceed the retainer value, nothing extra is owed. You don't pay twice.
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Full alignment from day one
This structure means both sides are working toward the same number. There's no incentive to run meetings that go nowhere. The only win that matters is yours.
You'll find out exactly how this is structured on the discovery call - including what the numbers look like for a business at your revenue level. There are no surprises. Everything is laid out before you commit to anything.
"I only win big if you win big."
See how the numbers work for your business on a 20-minute call with Ant. Complete an initial application and book a call. Click below to get started.
Apply to Work Together
Is Ant's Fractional CMO service right for you?
This is for you if...
- You're a B2B company doing $5M–$50M in revenue
- You're in professional services, consulting, coaching, or B2B SaaS
- You have a marketing team but no one setting strategy
- You're ready to simplify and move fast
- You want visible progress, not invisible strategy
This is NOT for you if...
- You're pre-revenue or under $5M
- You want an agency team to run everything for you
- You're not prepared to stop doing things that aren't working
- You want 47 metrics tracked every week
- You need someone full-time, in-office, and available every day
Every month you stay in the position you are in right now, is an expensive month.
Not just in money. In time. In decisions that shouldn't be yours. In campaigns that don't move. In a team waiting for direction that isn't coming.
The businesses that pull ahead aren't the ones with the biggest marketing budgets. They're the ones that got clear, got focused, and started moving. Most of your competitors are still stuck in the same cycle you're in now. The gap is there. But it doesn't stay open.
This isn't the cheapest option. It's the most effective one. And it's designed for founders who have decided that the cost of doing nothing is higher than the cost of doing this right.
Ready to find out if this is the right fit?
Start with a short application. Tell me about your business, your challenge, and what you've already tried. If it sounds right, we'll book a call and go from there. No pitch. No pressure. Just an honest conversation.
Book a 20-Min Discovery Call
