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Fractional CMO Offer Summary

Marketing Leadership from
Ant Hodges fCMO

A performance-based engagement for B2B founders
ready to get out of their own marketing.

Where you are now

You're running a growing business and somehow you're still the one doing the marketing.

Every week it costs you time you don't have and revenue you can't see.

Where you're going

You open your laptop on Monday. Three numbers. Everything's moving. You close it and get on with your day.

How we get there
01
Strip Back and Subtract - Strip everything back to the three things that will actually move revenue.
02
Build the Funnel - One clear path from stranger to client. Nothing fancy. Just what works.
03
Run Without You - Your team gets a plan they can follow. Ant leads the way. You get out of the middle of it.
04
Push What Works - Once it's moving, go harder on what's proven. Ignore everything else.
The Engagement
The Performance Element

At 12 months, we look at your revenue growth against where you started. The fee due in total for the year is 15% of that growth. Your retainer counts toward it and taken off the fee due. If we haven't grown your business by more than the retainer, then you pay nothing extra.

"I only win big if you win big."

What this looks like in practice

Using a $10M a year revenue business as an example.

Starting Revenue Growth 15% Fee Fee Due Minus Retainer
$10M 25% → +$2.5M $375,000 $290,000
$10M 15% → +$1.5M $225,000 $140,000
$10M 5% → +$500k $75,000 $0
$10M 0% (No growth) $0 $0

The $25k Simplify Day is paid upfront and sits outside the performance calculation.

Ready to start

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