What Working Together Looks Like.
You've had the call. You know whether this is the right fit. This page exists to give you everything in one place - the engagement, the investment, and exactly what happens next. If you have questions before you're ready to move forward, email Ant directly at cmo@anthodges.com.
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Marketing Leadership from
Ant Hodges - Fractional CMO
A performance-based engagement for $1m-$50m business owners, founders and CEOs who are ready to hand the marketing function to someone who will lead it, simplify it, and make it work.
You're running a growing business and somehow, you're still the one doing the marketing. You come up with the ideas, you lead the marketing meetings, and you simply ask people to execute.
When it comes to results, your team often think that just "doing" the work is what they are paid for without a clear measurement on the metrics that matter - like leads generated and sales conversion. The focus seems to be on the vanity metrics of likes, subscribers and followers.
Truth be told, it feels like you're paddling upstream while your team are just along for the ride, and every week it costs you time, energy and money you don't have.
Imagine this. You open your laptop on Monday morning. Look at three numbers, a short update from the person leading the marketing and sales effort in your business, and everything's moving up.
Not only can you see the metrics that matter, you can see where the team are focused and what they are working on. You are confident in the work being done.
You close your laptop after 10 minutes and move onto the things a CEO should be focused on. The stress and frustration you felt before Ant came on board are gone. This is what you have been looking for.
One in-person focused day. We audit everything, strip back and subtract, build your minimum viable funnel, create your growth plan and define all the actions needed for the first 90-day sprint. You leave with a strategy that I will lead your team through so your marketing can run without your daily involvement.
The Simplify Day takes place near Ant's offices in Tampa, Florida or Central London, UK. It is also possible to meet at your offices. If travel is required, the additional time and expenses involved in travelling will simply be added and confirmed when booking.
A 12-month retained contract that covers:
- One 60-minute online session per month - 1-to-1 with you or with your team. Some clients alternate the calls.
- Full hub access - Numbers updated monthly, we make sense of them together. Your plan, sessions, and actions all in one place.
- WhatsApp support - Urgent questions answered within one working day with direct access to Ant on WhatsApp. Leave voicenotes or send messages. You'll get voicenotes back most of the time.
- 90-day sprints - Reviewed and reset every quarter. Always working to the same plan.
Need people to do the work, not just plan it?
The fractional CMO engagement covers strategy, leadership, and the plan. If you don't have a team to execute it - or you want to remove the hiring, managing, and briefing from your plate entirely - an execution team can be added to the engagement.
This is an optional additional monthly retainer. It sits outside the performance fee calculation and covers all the disciplines needed to implement the marketing plan, managed directly by Ant.
Social Media
Content creation, scheduling, and channel management across your primary platforms.
Video Editing
Short-form and long-form video production, editing, and formatting for each platform.
Copywriting
Emails, landing pages, ad copy, and content - all written to the Simplify the Funnel® voice.
Graphic Design
On-brand visuals, campaign assets, and creative production across all formats.
Website Development
Landing pages, funnel builds, and ongoing site changes. No briefing agencies. No waiting weeks.
Full Team Management
Ant briefs, manages, and reviews the team. You see the output. You don't manage the people.
Pricing for the execution team is discussed on the discovery call and scoped to your specific requirements. The team is assembled around what the plan actually needs - not a retainer that charges for things you don't use.
If you're not sure whether you need this, the Simplify Day is the right place to find out. By the end of the day, it will be clear what execution capacity is needed and what it will cost.
At 12 months, we look at your revenue growth against where you started. The total performance fee for the year is 15% of that growth. Your retainer counts toward it and is deducted from the fee due. The fee only applies on growth above the retainer value - if what we generate together doesn't exceed it, you pay nothing extra.
"I only win big if you win big."
Using a $10M a year revenue business as an example.
| Starting Revenue | Growth | 15% Fee | Fee Due Minus Retainer |
|---|---|---|---|
| $10M | 25% → +$2.5M | $375,000 | $290,000 |
| $10M | 15% → +$1.5M | $225,000 | $140,000 |
| $10M | 5% → +$500k | $75,000 | $0 |
The $25k Simplify Day is paid upfront and sits outside the performance calculation.
Book your Simplify Day.
The next step is straightforward. Email Ant to propose a date and confirm your location. Once confirmed, an invoice for the Simplify Day fee will be raised and the day is locked in.
Email Ant at cmo@anthodges.com with your proposed dates and your preferred location - Tampa, London, or your offices.
Confirm the date. Ant will reply to confirm availability and any travel logistics if you're hosting at your location.
Invoice raised. The Simplify Day fee is invoiced and paid upfront to secure the date. Then we get to work.
cmo@anthodges.com · Response within one working day
