The One-Page Marketing Plan That Replaces Everything Else
Feb 20, 2026
Back in the early days of running my old agency, I used to have a 20+ page marketing strategy document that in my agency I created for clients. Colour coded. Cross-referenced. It even had its own table of contents.
Nobody read it. Not the client, not my team, even me.
Anything overly complicated like that just went out the window. In the end I had to simplify things so that we could make effective plans to high-converting marketing strategies and actually stick to a plan.
These days, my entire marketing plan fits on one page. And it works better than the multi-page version ever did. Because a plan you can see in one glance is a plan you actually follow.
I know this is a real problem for others too, from what my community. They say to me that they feel scattered. Too many ideas. Too many platforms. Too many half-finished projects. The marketing was happening, but none of it connected.
The challenge is that there are so many voices, all with different ideas on how to do marketing, what to do, not to mention all the AI "experts" telling us what we need to be using.
If all of this sounds familiar, here's the one-page framework you can implement into your business today.
Four Boxes. That's All.
It's the core foundations that need to be in place before you can build out your Minimum Viable Funnel that I write about and share in my Simplify The Funnel® book.
Here are the four parts...
- Traffic: Where are your buyers? Pick one platform. Not three. Not five. One. The one where people who can pay you are already spending time.
- Trust: What content positions you as the person who gets it? This is your weekly anchor piece. One post, video, or article that proves you understand their problem.
- Transition: How do strangers become contacts? This is your lead capture. An email sign-up. A resource. Even a low-cost products. This is the reason for them give you their details so you can continue the conversation.
- Transaction: What's the simple path to a sale? Not a 12-step funnel. Not an automated sequence that takes three months to build. A clear offer, a conversation, and an easy way to say yes.
That's the whole plan. Traffic, Trust, Transition, Transaction. If you can write one sentence for each of those four boxes, you have a marketing plan that will outperform 90% of what's out there.
Why This Works Better Than a Complex System.
Complex plans feel productive. But they create a problem... you spend more time managing the system than doing the work.
A one-page plan gives you clarity. You know exactly what you're doing and why. When a new idea comes along (and it will), you can hold it up against the plan and ask: does this fit in one of my four boxes? If not, it goes on a "later" list.
That's not limiting. That's liberating. Because scattered effort rarely produces results. Focused effort almost always does.
The Exercise.
Get a blank piece of paper. Draw four boxes. Label them Traffic, Trust, Transition, Transaction. Write one sentence in each. That's your marketing plan for the next 90 days.
If you can't fill in a box, that tells you something important. That's the gap in your business.
And if you'd like to do this exercise in a room with me and a group of other business owners who are working through the same thing, the Simplify Summit in London.
We'll map out your plan together. Not a theory session. Actual work on your actual business, with real feedback from someone who's been doing this for 20 years.
All the information about the event can we found at www.SimplifySummits.com.
