How to Create Content That People Actually See
Feb 23, 2026
You're creating content. Probably more than you should be. And yet... it feels like nobody's seeing it. It's a struggle I hear from my clients and members inside the Simplify Community.
Whenever I hear this, there's one clear problem, and often it's not a content problem. It's a visibility problem. Both require very different solutions.
60% of my community shared in a recent survey that getting seen was one of their biggest challenges. Not creating content. Getting it in front of the right people. You can see the full public report here.
And I get it. You're probably suffering with the same issue. You've been told to post every day, be on five platforms, start a podcast, launch a YouTube channel, write a newsletter, and somehow also run your business. The result? You're everywhere and nowhere at the same time.
Here's the one thing that I suggest, every time I get asked about these challenges...
Focus on One platform. One format. One message.
The businesses I see getting traction aren't the ones doing everything. They're the ones doing one thing properly and then repurposing.
Pick the platform where your buyers already spend time. Not where you think you should be. Where your people actually are.
Then create one anchor piece of content each week. Something with substance. Something that makes someone stop scrolling and think. A post. A video. An article. One thing.
From that single piece, you can pull shorter clips, quotes, and supporting posts for the rest of the week. One input, multiple outputs. That's how you stay consistent without burning out.
Remember to Speak to What's Urgent, Not What's Interesting.
Posting for posting's sake won't serve you or your audience. There is a fine line between the difference of content that gets likes and content that gets customers. Likes come from interesting ideas, entertaining content and things that they can then agree to. Customers come from solving a problem someone has right now and having an invitation to take the next step - every time.
When you write or record, ask yourself this question....
"Is the person reading this dealing with this today?" Not thinking about it. Not planning for it. Living it.
If the answer is yes, you've got a message worth sharing. If the answer is "maybe one day" you've got a nice thought that won't move anyone to act.
Stop Creating in Isolation.
The other thing that came through clearly in the survey was this - People want connection. Just under 80% said they wanted live interaction. Not another course. Not another PDF. Real conversation with real people working through the same problems.
Content works best when it's the start of a conversation, not the end of one. When someone reads your post and feels understood, the next step should be obvious. Not a hard sell. Just a clear path to more.
What I'd focus on This Week.
If you're stuck in the visibility trap right now, here's what I'd do. Pick one topic your audience is struggling with today. Record a short video or write a post about it. Share one clear idea. End with a question that invites them to respond. Follow the SEED Marketing model you can find in my book Simplify The Funnel® to create the kind of content that Shapes your expert positioning, Engages your audience, Echos your core values and what you stand for and Delivers with content they can take action on.
If you create one long format content piece, chop it up into smaller content that can be shared for the six days after you publish it. Do that every day this week and watch what happens.
There's a way we can go deeper on this... if you want to sit in a room with other business owners who are figuring this out, and actually map out a plan that works for your business specifically, that's exactly what we're doing at the Simplify Summit in London on 24th-25th April 2026.
Get your ticket here - www.simplifysummits.com (Early bird discounts expire on 28th February 2026).
It's a small room. One speaker, me. No run to the back of the room pitch fest. Real honest conversations. Real progress. A true focus on implementation not just learning.
I'd love to see you there.
