[#019] 25 Lessons I Learned in 2025
Dec 28, 2025
I need to say this right off the bat... 2025 has been a year of wake-up calls, hard decisions, and rediscovering what actually matters. I am so ready for 2026.
In reflecting on the year just gone, I have listed 25 lessons that the year had taught me. Things that I am carrying into 2026 together with a renewed passion and a recharged spirit to serve at my highest capacity that I can.
Here are my lessons...
HEALTH & SELF-CARE
- Knowing and doing are not the same thing
This year I got a serious wake-up call about my health. Stress was doing real damage. The irony? I teach people that "implementation is the only superpower you need to succeed." But I wasn't implementing what I already knew about looking after myself. Knowledge without action is just well-informed failure.
- Your body keeps score
The stress of work showed up physically. My body forced me to stop when I wouldn't do it voluntarily. Warning signs aren't suggestions. They're data.
- Day one thinking works
After my wake-up call, I went for a 40-minute walk. I ate breakfast for the first time that week. I called it Day One. Everything starts somewhere. You don't need the perfect plan. You need a first step.
BUSINESS & SIMPLIFICATION
- Complexity kills. Simplicity sells.
This became my manifesto in 2025. I launched it publicly at the Long Haul Leader event. The message resonated because it's true. The more complicated your funnel, your messaging, your offer - the worse it performs. Every extra step creates friction.
- Do less, but better
I reduced my meetings to just two per week. Not as a gimmick - as a strategy. It transformed how I work. Most entrepreneurs are busy doing ten things at 60% instead of three things at 100%.
- There are no medals for hustle
After 20+ years in the agency world, I know this in my bones. Your clients don't care how many hours you put in. They care about the outcome. The goal isn't a business that needs you there on Sunday. It's building one that doesn't.
- Fake scarcity is a lie, and your audience knows it
I've always believed this, but 2025 made me even more committed to it. Those countdown timers that reset. The "only 3 spots left" when there are 300. The manufactured urgency. It's manipulation. Honest marketing means real urgency from real constraints. If you have to lie to sell, you've already lost.
- Serve first, sell second
My Servant Brand philosophy was born from business failure. In 2009, my agency collapsed. God tore down the altar I'd built to success. Everything I thought I was building for Him had become an idol. Now I know: your business skills are gifts meant to serve others, not just build personal wealth.
- The "one problem, one product, one audience" approach works
Simplify your offer. Stop trying to be everything to everyone. Focus.
- Implementation beats information every time
I can teach you everything I know. But if you don't do anything with it, nothing changes. This applies to health, business, faith - everything.
FAITH & WISDOM
- Sometimes walking away is the faithful choice
Not every situation can be fixed by staying and trying harder. Sometimes God calls you out of something, not deeper into it. Leaving isn't always failure. Sometimes it's obedience.
- Trust takes years to build and moments to break
This applies to business, leadership, and every relationship. Guard trust carefully. Communicate openly. Because once it's damaged, rebuilding takes far longer than building did in the first place.
- You can be sad and certain at the same time
Hard decisions don't always feel good. Certainty and grief aren't contradictions. Sometimes the right choice still hurts. Don't wait for a decision to feel easy before you make it.
- Communication is everything
In church. In business. In marriage. When communication breaks down, trust follows. Openness and transparency aren't nice-to-haves. They're everything.
- The Sabbath principle isn't old-fashioned - it's wisdom
The secular world keeps rediscovering what Scripture commanded thousands of years ago. Rest isn't laziness. It's design. The hustle culture that says "grind 24/7" isn't just unsustainable - it's working against how we're made.
- God sometimes tears things down to rebuild them right
Like Gideon destroying the altars to Baal, God sometimes allows things to crumble. He's not punishing you. He's redirecting you. Some things need to fall so better things can grow.
RELATIONSHIPS & PEOPLE
- Genuineness beats authenticity
I explored this distinction this year and it matters. Authenticity is a label people give you - "this person feels real." But you can appear authentic without living what you teach. Genuineness is different. It means being the same person when the camera is off. You can't fake it for long.
- Not everyone will understand your decisions
Some people will think you're wrong. Some will think you're too emotional. Some won't get it at all. That's okay. You don't need everyone to agree. You need to be at peace with what God is calling you to.
- Conflict has collateral damage
When relationships break down - whether in business, church, or family - the fallout isn't contained. Other relationships get caught in the crossfire. Be aware of this. Protect what you can.
- Marriage comes before ministry
Your spouse matters more than your platform. If your work or service is pulling you away from the person you promised to do life with, something needs to change. Get your priorities in order.
CONTENT & MARKETING
- One piece of content can become thirty
I adopted Ryan Levesque's "Return to Real" content model this year - turning one weekly newsletter into 30+ pieces across platforms. Work smarter, not harder.
- The values that will win are simple: service, integrity, and genuineness
Social media has created a culture of ego and narcissism. But people are exhausted by the performance. They can smell inauthenticity. The shift is coming.
- Know your audience - not someone else's
Someone messaged me this year saying my emails were too long. But I've been in marketing for over 20 years. I know what works for my audience. What works for one market doesn't work for another. Don't let people who aren't your customers tell you how to serve your customers.
- Networking events are mostly a waste of time
The psychology is fascinating - FOMO, sunk cost fallacy, optimism bias - but the ROI is terrible. Less than 0.1% conversion rates. Successful people build relationships differently. Many see them as vaulable and I am prepared to be proved wrong here. But this is just my experience.
- Rest isn't the opposite of productivity - it's the foundation of it
This is the lesson I'm taking into 2026. The complexity cult treats rest as weakness. But margin, space, and intentional pause aren't obstacles to success. They're prerequisites for it.
FINAL THOUGHT
2025 was a year of stripping back. Some of it was painful. Some of it was clarifying. But all of it was necessary.
Going into 2026, I know this:
Simplify. Serve. Rest. Trust God with the outcomes.
That's my year in 25 lessons.
