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For entrepreneurs and owner-managers

Spend One Day With Me and Leave With a Business Model Built Around Your Life, Not the Other Way Round

Around eight hours of structured one-to-one work using the frameworks from Simplify the Funnel®, applied live to your business, ending with a written 90-day plan you can implement without me… even if your business has grown into something you no longer enjoy running.

Start by booking a call with Ant

A 20-minute conversation  ·  One full day or four two-hour sessions  ·  Get started with a call today

Your business grew. Somewhere along the way it started needing you for everything.

Look at last week honestly. How many hours went on work that only you could do, and how many of those actually needed your twenty years of judgement? There is a decision sitting in somebody's inbox waiting for your nod. There are four offers on your website and two of them have not sold since last year. There is a funnel that somebody built in a hurry, and nobody is entirely sure which part of it produces revenue.

None of this happened through carelessness. It happened because every piece of advice you followed for a decade told you to add something.

Here is the cost that rarely gets said out loud. A business that needs you for everything cannot grow past you, and it quietly takes the thing you started it for. The freedom goes first, then the enjoyment, and eventually you are running something you would not choose to buy.

What I have watched happen for twenty years is much simpler than the advice suggests. The businesses that grow fastest are the ones willing to remove things. One offer, one funnel, one traffic source, and the discipline to commit fully to them.

The Simplify Day is where we do that work together, on your business, in one focused block of time.

"I arrived with five offers, three funnels and a team that was waiting on me for everything. We finished the day with one offer, one funnel and a plan my team could actually run. Within ninety days I had taken two full days a week back and revenue was ahead of where it had been. The hardest part was agreeing to remove things, and that turned out to be the whole point."

[Client name]

[business type]  ·  EXAMPLE TESTIMONIAL, TO BE REPLACED

Picture the Monday morning ninety days after your day.

You open a document you wrote yourself, with me, and it tells you exactly what this week is for. The first fortnight was mapped in detail and you have already worked through it, so you know the plan holds.

There is one offer on your site now. You can explain it in a sentence, you know precisely what it is worth to the person buying it, and you charge accordingly without your voice changing when you say the number.

Somebody enquires on Wednesday. You have a conversation rather than a pitch, because you know which questions to ask and where that conversation naturally goes. They buy, and neither of you felt sold to.

Your team knows their priorities without checking with you first, because the roles got clarified on the day and the work stopped queuing behind your inbox.

On Friday you look at three numbers, and those three numbers tell you whether it was a good week. Then you close the laptop.

The next step is a conversation, not a checkout.

Book a short call and we will work out whether a Simplify Day is right for your business. If it is, we book the date. If something else would serve you better, I will tell you that instead and point you at it.

Start by booking a call with Ant

A 20-minute conversation  ·  One full day or four two-hour sessions  ·  Get started with a call today

Who you spend the day with

Twenty years of building the complicated version taught me how to build the simple one.

My name is Ant Hodges. I have spent over twenty years in marketing, most of it running agencies and leading marketing inside other people's businesses. That work has produced more than $76 million in verified client results.

My first agency closed in 2009. It closed because I had built something far more complex than it needed to be, and six figures of debt landed on me personally when it did. That experience gave me a very direct education in what complexity actually costs.

What I saw afterwards, across hundreds of businesses, kept pointing the same way. The clients who simplified were the ones generating leads and sales quickly, and then scaling from a position of strength. That became my book, Simplify the Funnel®, published by YouPreneur Press, and it became this day.

You get the shortcut, applied directly to your business, in a single block of focused work. Every framework we use on the day is yours to keep and use again.

The outcomes

What changes by the end

A business model built around your life

Success gets defined by you before anything else is designed. Your income goal, your available hours, your energy and your constraints. The model fits those realities rather than fighting them.

One clear offer, priced with confidence

You leave with a core offer that delivers a real transformation, priced at a premium that reflects its value, and a smaller entry offer that makes the first yes easy.

A conversation that makes sales

You will know how buyers find you, what happens in the conversation right before they buy, and how to guide it naturally. Selling becomes prescribing the right next step for somebody you genuinely understand.

A business that runs with less of you in the middle

Roles clarified, tools consolidated, bottlenecks removed. Work stops queuing behind your inbox, and your team gets a plan they can follow.

A 90-day plan you can start on Monday

Every decision from the day lands in a written plan. The first two weeks mapped in detail, with clear milestones across the ninety days that follow.

"My honest thought beforehand was that I already knew most of this. Twenty minutes in I realised knowing it and having somebody make me decide are completely different things. We made more real decisions in that day than I had made in the previous year."

[Client name]

[business type]  ·  EXAMPLE TESTIMONIAL, TO BE REPLACED

"Ten thousand dollars felt like a lot until I added up what I was spending on tools I did not use and campaigns that were never going to work. The day paid for itself out of what we stopped doing, before it earned me anything new."

[Client name]

[business type]  ·  EXAMPLE TESTIMONIAL, TO BE REPLACED

Businesses now run an average of [number] separate software tools, and a significant proportion of that spend supports work nobody is actually doing. [cite reputable source]

The structure

What happens on the day

Four parts of roughly two hours each. In person that is one full day together. Online, each part becomes its own session.

Part one

Define and Diagnose

We start with your definition of success and a clear-eyed look at where the business actually is. What you sell, how you sell it, where your time goes, what the numbers say, and how the business runs day to day. That includes your team structure, your systems and processes, and every tool you pay for. Using Life-First Business Design and my Simplification Decision Matrix, we score everything for complexity against benefit. What stays becomes obvious, and so does what goes. Then we agree a maximum of three priorities that will genuinely move revenue.

You leave this part with a one-page picture of your business model and three priorities linked directly to revenue growth.

Part two

The Offer

One core offer, fully architected. Who it serves, the transformation it delivers, how delivery is structured around the time you actually have, and the price. We also design the smaller entry offer that sits in front of it, so a buyer can start with a lower commitment and credit that investment toward the full programme.

You leave this part with a complete offer architecture, including pricing, payment options, and the entry offer mapped.

Part three

The Engine

Now we wrap the Minimum Viable Funnel™ around that offer. One clear path from stranger to client, with every step tied to activity you can measure. One traffic source, one no-brainer offer, one conversion event, one core offer. For most businesses at this stage the conversion event is a human conversation, so we walk through my Selling Without Selling framework and rehearse it against your actual offer.

You leave this part with your funnel mapped on one page and a conversation framework you can use the same week.

Part four

The Plan

The final part turns decisions into a rhythm. Your typical week gets designed around your constraints, and everything currently on your plate goes through the four D's. Do, delegate, delete, or defer. If you have a team, this is where they get clear roles, clear priorities and the metrics that matter. We set the small number of figures you will check weekly, and we build the 90-day plan with the first fortnight mapped in detail.

You leave this part with a written 90-day plan, a plan your team can follow, and a weekly rhythm that protects your time.

How it runs

Two ways to do the day

In person, one full day

Around eight hours of contact time in a single focused block, with proper breaks. We arrange it around travel, either when my diary brings me to you or at an agreed location. The intensity of one day creates momentum that is difficult to match.

Online, four sessions

The same four parts delivered as four working sessions of up to two hours each, completed within twelve weeks. Momentum matters, and stretching the work beyond that window slows your progress down.

Included with your day

What sits around the work itself

Thirty days of voice note access

The month after your day is when questions actually surface. You send a voice note whenever one does, and you get a considered answer rather than waiting for a scheduled call.

Value $2,500

Full recordings, transcripts and your written plan

Everything from the day, captured and written up, delivered afterwards. You will refer back to this far more than you expect.

Value $4,997

Three months inside the Simplify Community

The room where the implementation actually happens, with a live call every Monday to keep the plan moving.

Value $291

Start by booking a call with Ant
The investment

Two ways to begin

The full Simplify Day

$10,000

Everything above, in one block of work

Payable in instalments across an agreed schedule. Around eight hours of one-to-one working time, the complete business model, your 90-day plan, and everything listed above.

Book a call about your day

Start with Part One

$2,000

Define and Diagnose, as a standalone session

Ninety minutes booked, with two hours on the clock in case the conversation deserves it. You leave with your definition of success, a clear diagnosis of where the business is, and a one-page business model you can implement independently. Continue into the full day and this credits in full against the balance.

Book a call about Part One

Put the number against what the complexity already costs you. Most owner-managers I work with are carrying several thousand dollars a year in tools nobody opens, plus a far larger figure in time spent on work that should never have reached them. The day tends to pay for itself out of what you stop doing, before it earns you anything new.

I run [number] of these days each quarter.

This is one-to-one work and it takes real preparation, so the number I can do is limited by my diary rather than by any marketing decision. When the current quarter fills, the next available date moves into the following one.

If the timing matters to you, the conversation is worth having sooner.

Risk removed

The Part One Promise

Complete Part One with me. If you finish that session without a clear definition of success, an honest diagnosis of your business, and a one-page model you could implement on your own, tell me before you leave and I will refund the $2,000 in full.

You keep the work either way. The whole day is designed to make you independent of me, so it seems fair that the first part proves it before you commit to the rest.

Start by booking a call with Ant

Think about the decision you have been carrying for a year.

Most owner-managers have one. Whether to drop the offer that no longer fits. Whether to raise the price to what the work is actually worth. Whether the person who has been nearly right for eighteen months is ever going to be right.

Decisions like that rarely resolve on their own, and the delay costs considerably more than the decision would. A day with somebody whose entire job is helping you make them tends to settle several at once.

Book a call about your Simplify Day

A 20-minute conversation  ·  Full day $10,000  ·  Or start with Part One at $2,000

Before you book

Questions people ask

Last thing

Two versions of the next twelve months are sitting in front of you.

Version one

The business carries on as it is. The offers stay as they are, the tools keep renewing, the decisions keep queuing, and next year looks a lot like this one with slightly more effort in it.

Version two

You give one day to the question of what this business is actually for. You leave with a model built around your life, one clear offer priced properly, a funnel you can draw on an envelope, a conversation that makes sales, and a written plan for the ninety days that follow.

You have already built something real. This is the day it becomes something you enjoy running again.

Book a call about your Simplify Day

A 20-minute conversation  ·  Full day $10,000  ·  Or start with Part One at $2,000

After the day

Simplify Mentoring

For those who want support through implementation, Mentoring is offered personally to people who complete a Simplify Day. A private one-to-one session every month, unlimited voice note access throughout, and full use of my tools, trainings, templates and resources, matched to whatever your plan needs next. $2,500 per month.