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The CMO Shift - Exclusive Guide
The Shift Has Already Happened - Marketing leadership has changed more in the last five years than in the previous twenty. And most businesses haven't caught up.
For decades, the CMO role was about brand guardianship. Controlling narratives. Managing large teams. Running quarterly planning cycles that moved at the speed of committee approval. It worked - or at least, it appeared to work - because the market moved slowly enough to allow it.
CEOs and Founders looking to bring someone in to take on Marketing Leadership are looking in the wrong place and asking the wrong questions. Recruiters are not educating their clients. This guide shows you the workings of a modern day CMO.
About the Author
Fractional CMO andĀ InterimĀ Marketing Director
About Ant Hodges
Ant Hodges is a business simplification expert, Fractional CMO, and author of Simplify The FunnelĀ®
After 20 years in digital marketing and running a successful agency that generated over $75 million in client results, he made a decision that surprised everyone - he shut it all down. He stripped everything back and rebuilt around one principle: Simplicity Scales, Complexity Fails. Today, Ant works directly with business owners and marketing teams as a Fractional CMO, helping them build strategies that work - without the bloat. His frameworks including SEED Marketing, the Minimum Viable Funnel, and Selling Without Selling have helped hundreds of businesses grow with more clarity and less chaos.
