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Preparing for Black Friday

Black Friday is coming soon!

Black Friday is the name given for the day following Thanksgiving Day in the United States - essentially the fourth Thursday of November.

It’s the one day of the year that businesses, having started in the USA, offer shoppers massive discounts and impressive deals for products that consumers will queue up for hours to buy themselves.

Online, Black Friday is become synonymous with many information marketers where they give huge discounts on their products and programs also.

But has Black Friday done something to our shopping patterns as consumers and does it really help us as a business.

Last year I remember watching the news reports and seeing the absolute chaos and carnage inside supermarkets and high street stores, with crowds fighting and clambering over each other for bargains.

I remember seeing police being called in to enforce law and order, arresting one guy who was seen decking a female shopper with a single punch because she got...

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