The Sales Page Blueprint
Write a Sales Page That Sells Like Your Best Sales Call
Follow the same 19 sections I use for my own launches, one short video at a time. Each video ends with a simple task, so your page gets written while you watch... even if you have never written a sales page before, or the last one you wrote sold nothing.
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You know your offer works. So why is the page so hard to write?
You have built something good. Your clients get results, and when you talk to people on a call, they say yes.
Then you sit down to write the sales page. Three hours later, you have a headline you don't like and a long list of what's inside. You ask ChatGPT for help, and it hands you something about unleashing your potential. It doesn't sound like you at all.
So you publish it anyway. Then you wait, and the sales don't come.
And that's the part that really stings. Every week your page doesn't sell is another week of chasing DMs, offering discounts and booking calls with people who were never going to buy. The people you could really help never find out what you do, because the page never told them.
You already know how to sell
You do it on every good sales call you have ever had.
On a great call, you ask questions and you listen. You show people that you understand where they are. You explain how you can help, you answer their worries, and you invite them in. Nobody feels pushed, because it's a conversation.
A great sales page is that same conversation, written down in the right order.
That is exactly what The Sales Page Blueprint gives you. It's 19 short sections, each with one clear job, taught one video at a time. You write each section as you watch, and you finish with a sales page that sounds like you and sells while you sleep.
Free 10-question tool
โย Use this quick toolย โ
and see how your current sales page scores
Answer Yes or No to 10 questions about your page.
At the end, you'll see your score out of 10 and exactly which sections are missing.
She finished the course and published her page
"I finally completed the sales page course. It was so helpful to have the template and step by step worksheet."
Lisa Kanda ยท Coach ยท See her finished page
Imagine your page doing the selling for you
Picture a Tuesday morning a few weeks from now. You make a coffee and open your email. There is a sale notification sitting there from 2:14am. You were asleep, and your page was still having the conversation for you.
Later that day, you have a call with someone new. They don't need convincing. They say, "I read your page, and it felt like you were talking to me. How do I start?"
And when you launch your next offer, you don't dread the writing. You open the swipe file, work through the 19 sections, and have a first draft by the weekend.
That's what this training builds. You get a page that sells, and a skill you keep for every launch you ever do.
Start writing my sales page
Ready to write your page?
Get instant access to The Sales Page Blueprint and watch the first lesson in the next 5 minutes. Open the swipe file beside the video and your headline will be written before the kettle boils.
$297 one-time, or 4 payments of $97. Backed by the First 5 Sections Guarantee.
Start writing my sales page
Who is teaching this
Why learn this from me?
My name is Ant Hodges. For more than 20 years I've run my own marketing agency, my own programs and my own launches.
I have used Kajabi since 2012, on its original Founders plan, and I have written, built and tested more sales pages than I can count. That matters to you because every section in this training has been tested on real offers with real money behind them.
Kajabi gave me its Millionaire Hero Award, for passing $1 million in sales on the platform. My book, Simplify The Funnel, carries a foreword by Kajabi's co-CEO, Kenny Rueter.
Today I lead my Simplify Community of Entrepreneurs, write about marketing and simplifying every day, and work asย privately with founder-led businesses - of whom, their sales pages are often the first thing I fix.
All ofย this has taught me one simple lesson. The pages that sell are rarely the cleverest ones. They're the clearest ones, and they read like a friendly conversation. The Blueprint is the shortcut I wish someone had handed me in my first year.
Years running my own agency, programs and launches
On Kajabi since its original Founders plan
Kajabi Millionaire Hero Award winner
Simplify The Funnel, with a foreword by Kajabi co-CEO Kenny Rueter
What changes when your page does its job
01
You will finally have a sales page you're proud to send people to.
02
You will write in your own voice, so the page sounds like you on a good day.
03
You will know exactly what goes where, so you never stare at a blank page again.
04
You will spend fewer hours on calls with people who were never going to buy.
05
You will make sales while you're away from your desk, or fast asleep.
06
You will own a skill you can reuse for every new offer, launch and lead magnet.
See it in action
See the difference a benefit makes
Most pages lead with what's inside. The Blueprint teaches you to lead with what changes for your reader.
โ Drag the black handle BELOW left and right to compare the 2 headlines
"Far more valuable than just writing a sales page"
"I took it a little slower now, one of the 19 sections at a time, because I wanted to get it right, or rather, get it true. It was a challenging process, but also incredibly clarifying. The whole process was far more valuable than just writing a sales page. Now with the sales page done I feel accomplished."
Daniel James ยท Coach
Why this way of writing works
The research backs up the way this training teaches you to write.
Plain words sell more
Landing pages written at a 5th to 7th grade reading level convert at 11.1%. That's more than double the 5.3% for pages written in professional language.
Source: Unbounce Conversion Benchmark Report, 41,000+ landing pagesPeople scan before they read
In classic research, 79% of users scanned a new page, and only 16% read it word by word. That's why every section has a clear heading and one job.
Source: Nielsen Norman Group, "How Users Read on the Web"Proof moves people
A product with 5 reviews is 270% more likely to be bought than one with none. That's why the Blueprint places proof twice on the page.
Source: Spiegel Research Center, Northwestern UniversityGreat sales calls run on questions
Across 519,000 recorded discovery calls, asking 11 to 14 questions lined up with the most successful calls. The Blueprint answers those same questions on the page.
Source: Gong LabsPeople pay more for simple
64% of people say they are willing to pay more for simpler experiences.
Source: Siegel+Gale, World's Simplest Brands study, 15,000+ respondents21 short video lessons, in 5 simple parts
Each lesson takes one section of your page, shows you what good looks like, and ends with a "Your move" task. That means you are writing as you go.
Part by part
Part 1 - Get their attention. People decide in seconds whether to keep reading, and this part makes them stay.
Part 2 - Show them you understand. Your reader feels understood before you ever mention price.
Part 3 - Earn their trust. You prove you can deliver, without bragging.
Part 4 - Make the offer. Your price feels fair, and saying yes feels safe.
Part 5 - Close with confidence. You answer every worry and invite them in one last time.
Every enrolment also includes
- The Sales Page Content Swipe File, which means you fill in the blanks instead of starting from nothing.
- The Sales Video Script Swipe File, which means your sales video is planned before you press record.
- A live example page and the Kajabi theme download, which means you can load your words into a finished design.
- Comments under every lesson, which means you can ask me a question right where you're stuck.
- Lifetime access, which means you can come back for every new offer you launch.
Plus 2 tools to help you finish faster
The Sales Page Copy Assistant
Worried about the blank page? Answer a few questions about your business, your offer and your customer. The assistant drafts a full 19-section sales page you can edit on screen and download as a branded PDF.
Write it from your heart first, then use the assistant to fill the gaps.
The Sales Page Review Checklist
Not sure your page is ready? Paste in your page's web address. Your page appears on one side, and the checklist for all 19 sections appears on the other.
Tick off each item as you scroll, and watch your score climb until your page is ready to launch.
Total bonus value: $294. Both tools are included with every enrolment at today's price.
What could a better sales page be worth to you?
Use this quick calculator to see what a small lift in sales could mean for you over a year.
Choose how you'd like to pay
Both options include all 21 video lessons, both swipe files, the live example and Kajabi theme, the Copy Assistant, the Review Checklist and lifetime access.
Having me write your sales page for you costs $647.
Having my team write and build it inside Kajabi costs $2,497.
The Blueprint teaches you to do it yourself, for every offer you'll ever launch, for $297.
The First 5 Sections Guarantee
Watch the first 5 lessons and write those 5 sections of your page using the swipe file. If what you've written isn't clearer than anything you've written about your offer before, email service@hodgesnet.com within 30 days. You'll get every cent back.
Either you get a sales page that finally sounds like you, or you get your money back. The risk is all mine.
The best salesperson you ever met never felt like one
Think about the last time you bought something big from someone you trusted. They asked about you, and they really listened. They explained how it would help, answered your worries and made the next step easy. You walked away glad you said yes.
That's how your sales page can make people feel. The Blueprint shows you how to write it.
$297 one-time, or 4 payments of $97. Backed by the First 5 Sections Guarantee.
Get instant accessYour questions, answered
I'm not a writer. Will this work for me?
Do I need to use Kajabi?
How long will it take?
Can I just use ChatGPT to write it?
Does this work for coaching, services and memberships?
What if I get stuck?
How does the payment plan work?
What if it's not for me?
You can keep guessing, or you can follow the Blueprint
You could keep rewriting your page, tweaking the headline and hoping the next version works. Or you could follow 19 clear sections, one video at a time, and finish with a page that sells like your best sales call.
You get 21 video lessons, both swipe files, the Kajabi theme, the Copy Assistant, the Review Checklist and lifetime access. It's all backed by the First 5 Sections Guarantee.
Your offer already changes lives. Give it a page that tells people.
Choose one payment of $297 and save $91, or pay 4 x $97.
Start writing my sales page
